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Managing Channels, Accounts, and Destinations

Learn which social channels Publish supports, how channels, accounts, and destinations differ, and how to reconnect, disconnect, or remove accounts & destinations.

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Managing Channels, Accounts, and Destinations

SOFRIQ Publish lets you connect social media accounts and choose where your content can be published. To manage these connections effectively, it helps to understand the difference between a channel, an account, and a destination. You can connect or reconnect platforms from the Channels page and manage individual accounts and destinations from Accounts.

Available Channels to Connect

Publish supports connecting these social media channels:

  • Facebook: Connect your Facebook account and select the Pages available to it as publishing destinations.
  • Instagram: Connect a Creator or Business Instagram account to use it as a publishing destination. If SOFRIQ cannot find your account, check that it meets Instagram’s requirements and is linked to a Facebook Page, then reconnect.
  • Pinterest: Connect your Pinterest account and select the boards you want to use as publishing destinations.

The accounts and destinations available to select depend on the platform account and the permissions granted during connection. Your SOFRIQ plan may also limit how many accounts or destinations you can connect.

Channels, Accounts, and Destinations

  • Channel: The social platform, such as Facebook, Instagram, or Pinterest.
  • Account: The social media profile you connect to SOFRIQ.
  • Destination: The specific place where a post is published, such as a Facebook Page or Pinterest board. An Instagram profile is used as its publishing destination.

A connected account can provide access to one or more destinations. For example, a Facebook account may provide access to several Pages. Connecting an account does not necessarily mean every available destination is selected for publishing.

Where to Manage Connections

Open the Channels page in Publish to see available channels to connect. Choose Manage Accounts to view the connected social accounts and their destinations.

Reconnect a Channel

  1. Open Publish and go to Channels & Accounts.
  2. Learn how to connect channels!
  3. Select Reconnect or Add More for a platform you want to reconnect.
  4. Sign in to the social platform when prompted and approve the requested access.
  5. Select the accounts and destinations you want to make available in Publish.
  6. Return to Publish and check the connection status on the Channels page or review the results in Manage Accounts.

If a connection has expired, permissions have changed, or a destination cannot be loaded, reconnect the platform and approve the required access. Depending on the platform, you may need to select the accounts or destinations again. If you reach an account or destination limit, review the limit shown in SOFRIQ and your plan options.

Disconnect a Social Account

  1. Open Manage Accounts.
  2. Find the account you want to disconnect in the Social Accounts list.
  3. Select Disconnect.
  4. Review the confirmation message and confirm if you want to continue.

Disconnecting removes that account and its destinations from SOFRIQ’s saved Publish connections. It does not delete the social media profile or posts that have already been published on the social platform. If it was the last saved account for that platform, the platform’s saved connection is removed from SOFRIQ as well.

Disconnecting in Publish is not the same as deleting your social account. It removes the connection Publish uses for Publishing posts; it does not delete your platform account or published content. You can connect the account again later from the Channels page.

Remove Access to a Destination

  1. Open Manage Accounts.
  2. Find the Page, board, or other destination in the Connected Destinations list.
  3. Select Remove Access.
  4. Review the confirmation message. Confirm only if you want to remove this destination from SOFRIQ Publish.

Removing destination access removes only that destination from Publish. It does not disconnect the whole social account or delete the destination on the social platform. Other destinations connected through the same account remain available.

If you need the destination again, reconnect or add the account from the Channels page and select the destination when it is offered.

How Disconnecting Affects Scheduled and Published Posts

Review upcoming posts before disconnecting an account or removing a destination. A pending post scheduled for a destination that is no longer connected may fail when SOFRIQ attempts to publish it and be marked Rejected. Reconnect the account or destination and review affected posts in Publish.

If a post is scheduled for multiple destinations, some destinations may publish successfully while another fails. In that case, the overall post may still be marked Rejected. Check the post’s status and rejection details to see what happened.

Disconnecting an account or removing destination access does not remove content that has already been published on Facebook, Instagram, or Pinterest. To remove an already-published post, manage it on the social platform or use a supported post-management action in SOFRIQ.

Troubleshooting Connection Issues

  • A channel appears disconnected: Open Channels & Accounts and reconnect the platform. Complete the authorization steps and review the account and destination selections.
  • An account or destination is missing: Check that it is available to the social account you connected and that the required permissions are granted. Reconnect and select it if prompted.
  • Instagram cannot be found: Check that you are connecting an eligible Instagram account and that it is linked to a Facebook Page, then reconnect and try again.
  • A scheduled post is rejected after a connection change: Reconnect the required account or destination, then review the rejected post and its details in Publish.
  • You cannot add another account or destination: Your plan may have reached its connection limit. Review your current plan and the limit message shown in SOFRIQ.

Before You Change a Connection

  • Confirm that you are disconnecting the intended account or destination.
  • Review pending posts that use the connection you plan to remove.
  • Remember that disconnecting in SOFRIQ does not delete published posts from the social platform.
  • After reconnecting, check that the accounts and destinations you need are available in Manage Accounts.